© 2020 Herbert O. Wigwe

The Secrets Of Good Business Relationships


Providing the best goods or services or both isn’t the guarantee of a successful business. Engaging your clients and partners through effective communication is almost all it takes to build a strong business relationship. It must be noted that building a relationship takes time, after all, we are dealing with humans and communication and body language is the basis of human interaction. Different people have given different tips on how to have a good business relationship with your clients and partners, the ones I mostly agree with have been simplified into three: 1. Increase Interactivity 2. Emotional Intelligence 3. Identify Shared Goals and Values

Be Nice

When it comes to building a business relationship, one has to be nice. While being nice, one would have to interact with his or her clients. It should be noted that it is one thing to make contact, keeping in touch is another thing. Taking into cognisance the saying, “Out of mind is out of sight”, it is expected that one remains in touch with clients and partners alike. Being nice also involves recognising that the business was set up to satisfy a need in the society. Most importantly, being nice means that one should know the difference between enlightening a client and arguing with a client. No one likes an argumentative person.

At a point, an entrepreneur should be willing to bow to the superior judgement of his/her customer because the customer is the reason why the business is there in the first place. Any form of business relationship, being nice is important, especially when dealing with clients of different races and cultures, maintaining that “human effect” has always proven to be useful when building long-term and strong business relationships.

Emotional Intelligence

The dictionary defines Emotional Intelligence as the capacity to be aware of, control, and express one’s emotions, and to handle interpersonal relationships judiciously and empathetically. For every relationship to work there must be emotional intelligence between/among the parties. This entails gauging each other’s emotions,not necessarily walking around eggshells because of them. Inasmuch as we say “its business”, we need to understand that a lot of emotions are involved.

Expressing one’s feelings, assertive behaviour, is important. Some people are used to being passive-aggressive and manipulative in a bid to get their way. This is wrong. It doesn’t hurt to state what you want and need. In addition, not every sentiment has to be expressed. One must learn to let things go. Sometimes, our egos are fragile that the slightest irritation or grievance shatters it.

Admitting you are wrong is another important step to take in building a good relationship with people. No one enjoys arguments. There is a thin line between arguing and enlightening. Arguing might mean that you are trying to prove that you are right. Enlightening means you know what you are trying to express. This can be done without being obnoxious and overbearing.

Identify Shared Goals and Values

For any relationship to thrive there has to be an affinity between/among the parties. There has to be a common or shared goal they want to achieve. It might be in the form of a cause or movement. Nevertheless, it should be pointed out that we all should not agree on the same thing. A relationship thrives when the parties involved understand that there will be differences in thoughts and beliefs. Despite having different thoughts, it is expected that the parties should look for the common ground to build a lasting relationship.

These strategies if employed wisely would enable anyone to build and maintain strong business relationships with clients and partners.