4 Criteria That Guarantee Success in Business

Everyone wants to be successful in their business. From the small petty trader to the big shot CEO, success in business is something we all chase. Some may have a grand business model in place to help them achieve this goal. Others may not.

The Oxford dictionary defines success as the accomplishment of an aim or a purpose. It is basically true. But the best definition of success I’ve seen comes from physician and author, Deepak Chopra. He defines success as continued expansion of happiness and the progressive realization of worthy goals.

Success in business can be measured by many factors: return on investment (ROI), increase in income, a bigger customer base, repeat business etc. No matter what you’re measuring the successes in your business with, you definitely want your business to grow. Growth is one of the common factors used in measuring business success.

But how do you succeed? How do you accomplish those goals you’ve set for yourself or your business? How do you grow your business? These criteria will give you a head start:


Education here doesn’t limit itself to the formal aspect. Informal techniques like teaching yourself by watching videos online, apprenticing to someone etc. are all part of education. No one is born with knowledge. You must acquire knowledge. And you must never stop learning. Entrepreneur says one of the best ways to achieve success in your business is to constantly learn new things. In their words, Constant learning is the grease we need to stay competitive. To stay competitive and be successful, you need to constantly educate yourself on new things. Whether it’s a new technique of performing a task faster or a tip you saw online to help keep you focused. Never stop learning. Be it via formal or informal education.

Good People Skills

Having great interpersonal skills is one key factor for success. Ever noticed that customers avoid rude or standoffish vendors? This is because nobody wants to be treated badly. A great way to develop or sharpen your people skills is to always be genuinely interested in other people. When you ask questions, do you really listen or just listen for courtesy’s sake? Dale Carnegie said, You can make more friends in two months by becoming really interested in other people than you can in two years by trying to get other people interested in you. Which is just another way of saying that the way to make a friend is to be one.

A solid Network

The saying, “you’re only as strong as your network” is true both in business and in other areas of life. Your network is a group of individuals with whom you always interact at different periods of time to support a particular type of activity. The key word here is support. Your network is your support. You can only have a solid network if you have great people skills (good interpersonal skills).

Hard work and Perseverance

One common factor among successful people is their incredible work ethic. Successful people work hard and smart. They are tenacious and they never give up. Do you know that Steve Jobs was once fired from Apple, a company he started? This minor setback didn’t slow him down. Jobs went on to found NeXT, a software company and Pixar, a company that produces animated films. Jobs eventually ended up back at Apple when the company acquired NeXT. He is credited with making Apple, the global brand it is today. Obstacles will come but a strong work ethic and perseverance will see you through. Don’t stop working hard because it pays off.

© 2020 Herbert O. Wigwe